LIVE FOR THE CITY
CELEBRATE 68 ICONIC YEARS BY SHARING YOUR DEFENDER JOURNEYS AND EXPLORING OTHERS FROM AROUND THE WORLD
The year is 1947. A man sketches the silhouette of a car in the sand of a Welsh beach. That car is the Land Rover. Tough, intrepid, it goes on to change history, mastering all manner of terrain and capturing hearts around the world.
Decades of innovation have taken us Above and Beyond. We’ve navigated uncharted territory with a firm grasp of where we started – the unique marriage of capability and composure, which distinguishes every vehicle bearing the Land Rover badge.
Maurice Wilks was Land Rover’s first innovator. His son recounts his legacy
Something about Land Rover makes the adventurous attempt the seemingly impossible. Follow the daredevils of the 1955 First Overland Expedition from London to Singapore.
Icons aren’t born overnight. They earn their stripes the long way. Some of the most famous Land Rover drivers know this first-hand. We’re proud to have been part of their journeys…
An advert needs to be bold if it’s to live up to a Land Rover. Year after year, our capable, creative people have found the wit, pluck and inspiration to deliver.
We have ambitious plans for the future. We also recognise that we operate in a resource-constrained world. So we are evolving our business to adapt to these challenges, nurturing the resources and communities on which we depend.